![]() Launch Gallery: A Look Inside Destree’s First Store Why Do Women Entrepreneurs Have to Work Harder Than Men? Vogue China Founding Editor Angelica Cheung Joins Sequoia Capital Guyot noted that bag displays would be changed daily, and monthly events would animate the space.īeyoncé and Jay-Z Meet a Blue Basquiat in Tiffany’s New Campaign The new Destree store is a stone’s throw from the Saint Laurent Rive Droite flagship on Rue Saint Honoré that used to be Colette, and among a clutch of trendy stores that include Danish brand Ganni, Golden Goose and Ole Lynggaard Copenhagen. In rtw, her hero product is the puff-sleeved Yoshitomo/Amoako suit, and the plan is to flesh out the apparel category. Handbags - including hero styles like the Albert - rank as Destree’s biggest product category, with jewelry and ready to wear now vying for second place, and hats the smallest. ![]() Marquee accounts include The Webster and Isetan. The brand also operates an e-store and boasts a wholesale network numbering about 80 stores. Guyot described heady times for Destree, enthusing that Beyoncé wore a bespoke hat design for the cover of her new single “Break My Soul.” Guyot and Lumbroso retain majority control of the business, founded in 2016, as reported. WWD broke the news in April that investors in the fast-growing company include, Rihanna, Reese Witherspoon, Gisele Bündchen, Gabriela Hearst, venture capital firm Sequoia Capital China, Venezuelan businesswoman Carmen Busquets, actress and beauty entrepreneur Jessica Alba, Glossier founder Emily Weiss and venture capitalist Amy Griffin of G9 Ventures. Guyot said Destree boutiques in China and Japan, to be operated by partners she and Lumbroso recently signed on, would be the next priority for retail expansion, with a New York City location also in the works.Įarlier this year, Destree completed a Series A funding round to almost double the size of its small team open the brand’s first freestanding stores expand into new or underdeveloped markets like the Middle East, China, Japan and the U.S., and supercharged e-commerce operations and digital-native marketing. “We’re already restocking and opened only three days ago,” Guyot said, also flicking through the photos on her phone to find Destree’s new shop-in-shop at Selfridges in London, which opened last month. The Destree store is the artist’s first retail project.Ī permanent Destree shop-in-shop at Le Bon Marché in Paris - done up in the brand’s signature anise green shade - opened almost simultaneously with the Paris boutique. Guyot, who has parlayed her passion for modern and contemporary art into unique hats, handbags, jewelry and apparel, hunted down a contact for Bodmer-Turner through social media, obsessed with her amorphous forms executed in sand-rich clay and then painted white. ![]() Located at 3 Rue du 29 Juillet, the 500-square-foot store attracted a fair amount of walk-in traffic on a weekday afternoon as Guyot and her cofounder Laetitia Lumbroso put the finishing touches on the space - rearranging earring trees changing a plug for a lamp - in time for an opening cocktail during couture week. “We really wanted it to be like a giant artwork, where products and clothes just happened to fit in,” she added, gesturing to the wavy rails on both sides of the room, and a hulking central table displaying jewelry.
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